This is the most comprehensive guide to naming a business on the planet. It includes:
In short, if you want to name your business, you’ll love this guide.
Let’s get started.
What’s in a Business Name
1. It helps you make first impression on your customers.
Business names have power. Either they attract or offend. Good business names grab attention and thus, you won’t have a hard time generating faith or image of your company in the minds of people.
Similarly, if you’re looking for investors, your creative business name could help you differentiate from others.
2. The business name can help communicate with customers.
Consumers make brands. That’s why every business tends to make the best relations with their customers.
So, if you want to fly high, it’s definite that you’ll have to communicate nicely with people. Your business name can help with that.
3. A good business name will help you make a brand over time.
Research showed that if customers feel that the brand name is easy and a good fit, they’ll remember it better and even like it more.
The brand gets an advantage of word of mouth marketing. This means you could have an advantage if you find a great name, instead of jumping into the business with an non-brandable name.
Famous Brand Name Examples
These are some of the most popular brand names in the world:
- Coca Cola
Cool names, aren’t they? They deserve to be known, as far as their name is concerned.
This is not all. Not every good business name can be mentioned here. However, we’ll try to use give you different examples when it would make sense.
Now is the time for a list of our brainstormed ideas for you. These business name ideas will help you brainstorm more name ideas:
- Alliance Peak
- Vintage Wear
- Gamma Tech
- Logo Sphere
- Over Leap
- Tech Phantoms
- Astray Applications
- Aspire Digital
- Tech Fave
- Neo Ask
- Tech Sential
- Commerce Chef
- Edge Genics
- Bio Pursuit
- Tech Swipe
- Medic Scale
- Cart Wealth
- Same Care
- Bionic Spot
- Nutrition Byte
- Craft Brain
- Tech Perch
How long should a business name be
Many famous brands we enlisted consists of a few characters. From that, we can conclude that the shorter the name, the better.
However, this cannot be followed as a hard and fast rule. “What you need to consider is the easy pronunciation and spellings”
Here are the statistics of the average number of words used in the company’s name.
Anyhow, our suggestion in this regards is to keep your business name according to the below points:
- One word names – 4 syllables max.
- Two word names – 4 syllables max for both words.
- More than two words – 1 syllable per word
It is true that finding short and sweet names are increasingly becoming difficult to find. Most of them are trademarked. For some, you won’t be able to get their respective domains.
So, what you need to do is to brainstorm more and more ideas. You can do this by looking at different business name ideas, use name generators to your advantage, and play with words to create a new name by yourself.
Here is the list of creative business name ideas that we came up with this way:
- Magic Spells
- 7th Tower Software
- Prime Pile
- Health Horse
- Shop Silo
- Tech Flake
- Medic Meter
- Photo Cloud
- Citrus Drive
- Careo Metic
- Techie Cube
- Food Brush
- Tech Camel
- Corp Pulse
- Craft Cluster
- Golf Bit
- Food Versity
- Tech Buck
- Micro Crate
- Credit Lime
- Bionic Port
- Virtual Routine
- Tech Packet
- Nutri Leap
- Tech Clone
- Farming Labs
Different Types of Business Names
Yah, naming a business is no small feat. Research, brainstorming, refinement, reviewing, testing, and feedback, the process is exhausting.
Understanding the types of business names that are out there is important to come up with great business name ideas.
Here we mention 7 different categories of business names:
These are the unique business name ideas based on the above themes:
- Interstellar Software
- Fiscal Analytics
- Encoders Unlimited
- Smart Tech Support
- OmniSoft Technologies
- Macro Mobile Solutions
- TriTech International
- Tech Tasy
- Grocer Plus
- New Gal
- Social Knack
- Rip Guard
- Pop Ward
- Business Fluence
- Health Rific
- Screen Trust
- Vegan View
- Pharma Chic
- Scope Optics
- Fat Dish
- Edge Genics
- Little Medicinals
- Tip Pat
- Cuisine Labs
- Nutri Leap
- Prepare Labs
How these Famous Brands Named Their Businesses
It’s not a bad idea to know how others named their businesses. This could be useful in coming up with a name for your company too.
This list will increase your knowledge and will give you a better understanding of how to name a business.
Samsung is a Korean word that means “Three Stars”. It was chosen to represent themselves as big, numerous, and powerful.
HTC stands for high tech computers. However, some people say that the name haven’t come from that. In 1997, the founder H.T. Cho (now chairman) and Cher Wang (now chairwoman) picked their initials and named it HTC.
3. Coca Cola
The coca-cola used coca leaves and cola berries as the main ingredients.
Pepsi got its name from the digestive enzyme pepsin. (It’s not a part of the drink)
Google came from googol which means 1 followed by 100 zeros.
Adolf Dassler, the owner was nicknamed as Adi. Adi Dassler became Adidas in business.
The name intel is short form of integrated electronics.
It comes from Kwanon. Kwanon is the Japanese name of the Buddhist bodhisattva of mercy. It was changed from Kwanon to Canon for easier acceptance worldwide.
It is short form of Danish word “Leg Godt” which means to play well. Lego means “put together” in Latin Language. However, they claimed it to be a coincidence.
Jeff Bezos wanted to name his company starting with alphabet A. He named it Amazon, after the greatest river. It symbolizes how he wanted his company to be.
The original name was “Sky Peer to Peer”. Later, it became Skyper and finally Skype.
Sony came from Latin words Sonus and an American slang Sonny. Sonus means Sound in Latin. The slang Sonny means “Bright Youngsters”
Voice, data, Telephone.
Volkswagen was revolution in transport industry. The name means “People’s car” in German.
eBay was originally named as EchoBay. They couldn’t find the domain for echobay, as it was taken already. So, they shortened their name to eBay.
It is derived spelling of an African antelope “Rhebok”.
They were new to the business.
It is short form of Durable, Reliable, and Excellence.
19. HP (Hewlett Packard)
William Hewlett and David Packard flipped a coin to decide whose name would come first.
Verizon is a combination of the words veritas, which is Latin for truth and horizon.
Every brand name has some story. There is no denying the fact that their name has played a significant role in their success. Their name is their fame now.
What Does a Good Business Name Actually Mean
There are no specific guidelines that can help in separating good business names from the bad ones. However, you can enlist qualities in any business name. And then, use your gut feeling to know if it will be worth it.
The below infographic will answer this question:
These are new catchy company name suggestions to help you have a better idea of naming a business:
- Debug Desk
- Dash Boardo
- Tanked Up
- Draft Deck
- Fantasy Studio
- Forester Flannels
- The Bellas
- Midas Touch
- Pearlville Salon
- Only Vogue
- Pixie boxie
- The Pie Chart
- Guardian Gym
- Dynamo Fitness
- Decorated Digits
- Island Grill
- Mediterra Seafood
- Grandma’s Sweets
- Victas Security
How to Come Up With Business Name Ideas
Coming up with a great name can be challenging. Of course, you just don’t want to name it on your name.
It should be catchy, last long, and should embody the company’s distinguishing characteristics.
They say great product may overcome a bad name. The scary truth is that “77 percent of consumers make purchases based on a brand name, so a great name can make a real difference”.
This seven-step process will help you come up with original business name ideas:
1. Brainstorm a number of name ideas
The first step in naming a business is brainstorming and making a list of good business name ideas. How can you do that exactly?
Sit down alone in a room and keep on thinking of different names. Enlist your favorite ideas. Use name resources and generators to help yourself out in this step.
This could give you up to 20 good business names. Not enough though.
Bust A Name
The next part is to use BustAName tool. This is a great time-saving tool, which at the same time finds out if the domain is available.
The best part of this tool is that it just needs words from you. It combines them and checks out domain availability.
Lean Domain Search Tool
This is another handy tool that can come up with business name ideas right away. It just wants you to put in your favorite word that you want to include in your business name. That’s it.
Here is the result when I put in “Startup” word and hit enter:
Found 2194 available .com domains containing “Startup” in 1.984 seconds.
2. Use Business Name Generators
Let’s see a business name generator in action. You might already have tried one.
A lot of people are using BusinessNameGenerator. Have a look at these stats: (Source: Alexa Traffic Toolbar)
So, why don’t you use one to easily come up with business name ideas for you?
For instance, let’s put the “tech” word and hit enter:
1,302 business name ideas in seconds. Cool.
Later in this post, we have enlisted some of the most popular business name generators you can use to advantage.
3. Play with words
Intermixing and making new words, has worked for many small business owners. It might work for you too.
Here is an example of how to do this.
Let’s, for instance, say that you want to name your cake business:
- Cakery (Cake + Bakery)
- Cake’d (Cake + Baked)
- Freake Cakes (Fresh + Cake)
- Spongeys (Sponge + Bakery
- Deliced (Delight + Iced)
4. Conduct a thorough Internet Research
Internet research can be helpful in the following three ways:
- To know the number of searches your phrase is getting on average monthly.
- To get an idea if the domain name (.com or any other TLDs) on your business is out there.
- To have an idea of the competition online.
5. Shortlist Your Ideas
Once you have a list of possible business names. It’s time to have a look again and remove those that are not a good fit.
For example, if some name is hard to pronounce and remember, just remove it from the list.
To have a better idea of how to shortlist your names, consider these questions:
- Is the name simple and easy to remember?
- Does the name convey a relevant meaning?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name avoid overused words or clichés?
6. Get Feedback
So, it’s feedback time now. Meet your colleagues, friends, and potential customers. You can even ask your family members.
Ask them to vote for 3-6 of your favorite business names. When it comes to potential customers, you could ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
Got the idea, right?
7. Check if it is Available
Finally, check your domain name if you haven’t yet. .com TLD is the most common. Go for it if it’s available. However, you can use other popular TLDs as well, such as .net, .org, .biz, .io etc.
Here are two of the most popular places you can visit to instantly check domain availability:
Considerations While Naming Your Business
Your business is indeed your identity. Hence, you’d want to name it the best.
The two major benefits that good business name would give you are:
- People remember good names. Therefore, it benefits you. It could mean free publicity.
- Good and professional names will help you in your marketing and branding efforts. Hence, it would be an inspiration for you to reach your goal.
That’s the reason why people hire specialists to name their business. However, the only problem with that is “You’ll have to spend a good amount of money on it”.
So, what’s the option when you do not have enough budget? You name your business by yourself. Right?
Here are the things to consider while naming your business:
Avoid hard to spell business names
You’ll have to present your business online. Potential customers would reach your site after just searching for your business name.
Imagine if you have a business name that is hard to spell. Hard to spell names are hard to remember. So, you would lose a lot of potential customers. Won’t you?
That’s why you must pick a name that is easy to spell and remember.
Choose a name that conveys a message
Professionals agree that good business names convey a small message about the business. It doesn’t mean that you have to tell people specifically.
However, small businesses need to convey what they sell or serve.
Think about the emotions you want to evoke
What comes to your mind when you hear the word “Forbes”? Also, consider imagining “GigaMall”? Lastly, think about “Flickr”?
Different names provoke different emotions, don’t they? The same would be the case with your business.
So, it’s important that you already know the type of name you’ll have; a creative, professional, simple or funny name.
Consider a business name with a story
Good businesses always want to establish friendly relations with their customers. That’s part of their agenda to serve their customers nicely.
This is how they get a lot of free referral customers. Customer service directly relates to referral customers.
The same rule is for you too. You could pave a pathway to friendly relations with your customers by your business name. How?
When you talk to your customers you should have a good story of how you named your business. That’s it.
Very simple, but effective.
Catchy and memorable names are easy to brand
As mentioned earlier, catchy names remain in people’s minds. That’s what branding is all about.
Many businesses advertise just to make people feel easy and acquainted with their brand. So, it would be a lot easier for you when you’ll have a short, sweet and memorable name.
Don’t be very specific
Do you have a big plan for your future? Maybe or maybe not. If you have a plan, you would have already planned or at least imagined how you will spread your business in the next 5 or 10 years.
So, you’d definitely consider a name that won’t get older with time. Right?
On the other hand, if you just want to run a small business, no plan for going big yet. No problem. But think of this: What if you later on decided to spread and start related services or products?
You might face the mess of changing the name later. Who would want that?
How about an example here:
Jeff Bezos started Amazon as a small site for selling books. He didn’t name it “OnlineBooks” or anywhere near it.
So, after several years, today Amazon is one of the biggest sites having products from almost every category you can think of.
Conduct a trademark search
Found a name for your business? Conduct a trademark search, mainly for two reasons:
- To be sure that the name is not already trademarked.
- To know how you are going to trademark it.
Visit here to know the trademark basics and search the database.
Consider international portability of your company’s name
Some business names mention the location of their services. (Location-based names: town, city, village, state, country). They may be good for them initially when they are just starting.
But later on, it would be hard to market the business. Customers would be confused if they could get the services from your company.
Even if you succeed in a country, it would be really hard to present your business internationally. Therefore, it is vital to consider international portability while naming your business.
Popular and Free Business Name Generators
Business name generators are tools that come up with hundreds of business name ideas instantly.
So, they brainstorm for you the best possible ideas.
Here we have enlisted popular and free business name generators available online:
You probably have heard of Shopify. They have their name generator tool which will give you a list of possible name ideas when you enter a keyword and click generate names.
They also offer the instant domain availability check.
Brandlance offers three ways of how you can find the right business name for your business. They have a business name generator, they sell ready-made business names and they have also a team with naming experts.
You can find more information about their personalized naming service on their website.
The best names are those that allow room for expansion and growth. This is a decision that will have a long-term impact and can steer the ultimate success of the business.
The business name generator (BNG) is another popular tool. It crafts cool name ideas in seconds with several tips to naming your business.
They also have a premium business name service where you can get in touch with branding experts for your business name.
Novanym helps you browse hundreds of ideas and premium domain names. You can purchase premium names from there as well.
So, Novanym is a great tool for you if you want:
- Ready-made business brand names
- Names come with a perfect match .com and a choice of logo designs
It is a creative business name generator that will help you find name ideas for your business and products.
BizNameWiz also offers premium names, logo designing services, and domains.
Anadea is a powerful tool that comes up with hundreds of name suggestions for businesses, websites, apps and a lot more.
It’s one of the simplest business name generators out there.
Namelix is a business name generator that generates short, brandable business names using artificial intelligence.
Another instant company name generator is NameMesh.
You get a lot of different types of name suggestions including, new, common, short, short, fun, SEO, mixed when you search a word in NameMesh Business name generator.
Oberlo is yet another popular and free business name generator you can try. Make your search different every time. Soon, you’ll be satisfied with the name ideas Oberlo has to give.
Brandroot claims to be a marketplace with available business name ideas and domains.
So, you can explore thousands of quality, hand-picked, and unique business names available for sale with a premium domain name.