How Much Do Udemy Instructors Make?

Are you curious about how much Udemy instructors make and want to learn more about the potential financial benefits of teaching on this popular online platform? If so, you’ve come to the right place.

Before we dive into the specifics of how much you can earn as a Udemy instructor, it’s important to understand that your potential earnings will depend on a variety of factors.

These can include the quality of your course content, the demand for your topic, and your overall marketing and promotion efforts. It’s not a one-size-fits-all answer, but I can provide you with a general overview of what you can expect based on my own experience and that of my peers in the Udemy community.

In this comprehensive guide, I’ll walk you through the various income streams available to Udemy instructors, the average earnings for different types of courses, and the strategies you can use to maximize your potential earnings on the platform.

Tips for Udemy Instructors To Make Money

So let’s get started!

Key Takeaways

  • Varying Earnings: Udemy instructors’ earnings can vary greatly, with some making thousands of dollars per month while others make significantly less.
  • Factors Affecting Income: Factors such as course topic, marketing efforts, and student enrollment can all impact an instructor’s earnings on Udemy.
  • Potential for Passive Income: Some successful Udemy instructors have been able to generate passive income through their courses, earning money even when they are not actively promoting their content.

The Finances Behind Udemy

Some people may wonder how Udemy instructors make money and what the financial side of the platform looks like.

In this section, we will see Udemy’s revenue model, how Udemy pays instructors, and share some case studies of profitable Udemy instructors.

Understanding Udemy’s Revenue Model

Udemy operates on a revenue-sharing model where the company takes a percentage of course sales.

When a student purchases a course, Udemy takes a percentage of the sale price, and the rest goes to the instructor.

The revenue split varies depending on whether the sale is organically generated or driven by the instructor or through paid advertising.

Udemy also offers subscription plans and promotions that may impact an instructor’s revenue.

How Udemy Pays Instructors: An Overview

Udemy pays instructors on a monthly basis via PayPal or Payoneer. Instructors can track their earnings through the Udemy dashboard and have access to detailed reports outlining their sales and revenue.

The payment process is straightforward, and instructors have the flexibility to set their own pricing for their courses, which can impact their earnings.

Case Studies: Stories of Profitable Udemy Instructors

Many instructors have found success on Udemy, and their stories can provide valuable insights into the earning potential on the platform.

For example, John Smith earned over $100,000 in his first year on Udemy by creating courses in the technology niche.

Mary Johnson turned her passion for photography into a profitable business, making $50,000 in five months.

These case studies showcase the potential for substantial earnings on Udemy and highlight the diverse range of topics that can be profitable for instructors.

  • John Smith: $100,000 in first year, technology courses
  • Mary Johnson: $50,000 in five months, photography courses
  • David Lee: $80,000 in one year, coding and programming courses
  • Sarah Adams: $60,000 in nine months, marketing and business courses

The How-to Guide: Steps to Becoming a Udemy Instructor

To become a successful Udemy instructor, you need to follow a few key steps.

In this chapter, we will guide you through the process of becoming an instructor on Udemy, from choosing your course subject to engaging and retaining your students.

By following these steps, you can set yourself up for success as a Udemy instructor.

How to Choose Your Course Subject Wisely

When choosing a course subject for Udemy, it’s important to consider several factors. First, you should select a topic that you are knowledgeable and passionate about.

This will allow you to create engaging and high-quality content for your course. Additionally, you should research the market demand for your chosen topic to ensure there is a potential audience for your course.

It’s also wise to consider your target audience and their needs, as well as any gaps in the current course offerings on Udemy.

By carefully selecting your course subject, you can increase the chances of success for your Udemy course.

How to Design and Build Your Udemy Course

Once you have chosen your course subject, it’s time to design and build your Udemy course.

This involves creating a detailed outline for your course, breaking it down into manageable sections and lectures, and developing engaging and interactive content.

You should also consider the best practices for online course design and instructional delivery. Paying attention to the quality and presentation of your course content is crucial for attracting and retaining students.

How to Set Pricing and Promote Your Courses

Setting the right pricing for your Udemy course and effectively promoting it are essential for its success.

When setting the price for your course, you should consider the value it provides to your students and the competition in the market.

Udemy offers various pricing options, including free courses, fixed-price courses, and discounted promotions. Additionally, you should leverage

Udemy’s promotional tools and marketing resources to increase the visibility of your course and attract more students.

How to Engage and Retain Your Students

Engaging and retaining students is key to building a successful reputation as a Udemy instructor.

You should focus on creating a supportive and interactive learning environment for your students by providing valuable feedback, responding to questions, and fostering a sense of community.

It’s also important to continuously update and improve your course content to keep students engaged and encourage them to return for future courses.

Building a strong relationship with your students can lead to positive reviews and referrals, further enhancing your success as a Udemy instructor.

Top Tips for Maximizing Your Earnings on Udemy

Your success as a Udemy instructor depends on more than just creating a course and waiting for students to enroll.

To maximize your earnings on Udemy, consider implementing the following strategies:

Choose a high-demand topic to increase the potential audience for your course.

Promote your course through multiple channels, such as social media, email marketing, and partnerships.

Engage with your students to build a loyal following and receive positive reviews.

Continuously update your course content to keep it relevant and maintain a high rating.

Though there is no guaranteed formula for success, incorporating these tips can significantly enhance your earning potential on Udemy.

Tips for Creating a Popular and High-Quality Course

When creating a course on Udemy, it’s crucial to develop content that is both popular and of high quality. To achieve this, consider the following:

Conduct thorough research to identify topics that are in high demand among Udemy users.

Create engaging and informative lectures that cater to different learning styles.

Include supplementary materials, such as quizzes, assignments, and downloadable resources, to enhance the learning experience.

Any course can attract attention, but a popular and high-quality course will stand out and have a higher chance of success.

Tips for Effectively Marketing Your Udemy Course

Perceiving visibility and exposure are essential for the success of your Udemy course. Utilize the following tips to effectively market your course:

Utilize social media marketing to reach a wider audience and engage with potential students.

Collaborate with other influencers in your industry to promote your course to their followers.

Optimize your course title and description to improve its searchability within the Udemy platform.

Perceiving and implementing these marketing strategies can significantly increase the visibility and enrollment of your Udemy course.

Tips for Managing your Time and Resources as a Udemy Instructor

Knowing how to efficiently manage your time and resources is crucial for success as a Udemy instructor. Consider the following tips:

Set a schedule for course creation and updates to maintain consistency and avoid procrastination.

Delegate tasks such as video editing or administrative work to free up time for creating quality content.

Invest in tools and resources that can streamline the course creation process and enhance its overall quality.

Knowing how to effectively manage your time and resources will enable you to create and maintain successful courses on Udemy.

Tips for Building a Strong Online Reputation

Knowing how to build a strong online reputation as a Udemy instructor can significantly impact the success of your courses. Consider the following:

Engage with student feedback and continuously improve your courses based on their suggestions.

Participate in online communities related to your course topic to establish yourself as an authority in your field.

Showcase your expertise through blog posts, videos, or other forms of content to gain credibility with potential students.

Knowing how to build and maintain a strong online reputation will not only attract more students but also encourage them to leave positive reviews and recommendations for your courses.

Crucial Factors Affecting Udemy Instructor’s Earnings

Lastly, it is important to understand the various factors that can significantly impact how much money you can make as a Udemy instructor. Here are some crucial factors to consider:

Course popularity: The demand for your course plays a significant role in determining your earnings. The more popular and in-demand your course is, the higher your potential earnings.

Course pricing and discounts: The way you price your course and use discounts can affect your revenue in different ways. It’s crucial to find the right balance between attracting students and maximizing your earnings.

Student reviews and ratings: The feedback and ratings from your students can influence the success of your course and directly impact your earnings. Positive reviews can attract more students, while negative feedback can have the opposite effect.

Continuous course updates: Keeping your course content up to date and relevant is essential for maintaining student interest and retention, ultimately impacting your earnings.

Exploring the Effect of Course Popularity on Earnings

The popularity of your course can significantly impact your earnings. When your course is in demand and appeals to a wide audience, you have the potential to attract more students, leading to higher earnings.

The topics that address high-demand skills or knowledge have the potential to generate more income, as there is a larger pool of students interested in enrolling.

Conversely, if your course covers a niche or less popular subject, your earnings may be limited. Understanding the market demand for your course topic is crucial to maximizing your earnings.

Assume that a niche or less popular course may not generate as much income as a course that addresses a high-demand topic.

Impact of Course Pricing and Discounts on Revenue

The way you price your course and use discounts can have a significant impact on your earnings.

Setting the right price for your course is crucial. If the price is too high, it may deter potential students, while setting it too low could undervalue your content.

Additionally, offering discounts can attract more students, but excessive discounts may diminish the perceived value of your course.

Finding the right balance is essential to maximize your revenue. It’s also important to consider the pricing strategies employed by competitors offering similar courses.

Your pricing decisions should be strategic and aligned with the overall value of your content.

The Role of Student Reviews and Ratings

Student reviews and ratings can significantly impact the success of your course and directly affect your earnings. Positive reviews and high ratings can attract more students, leading to increased enrollments and revenue.

Conversely, negative feedback and poor ratings may deter potential students, resulting in lower earnings. It’s crucial to actively manage and respond to student feedback to maintain a positive reputation and encourage enrollment.

You should also continuously strive to improve your course based on student feedback to boost satisfaction and drive more enrollments.

Exploring the Effect of Continuous Course Updates

Keeping your course content up to date and relevant is vital for maintaining student interest and retention, ultimately impacting your earnings.

Regularly updating your course to include the latest information, trends, and industry developments can enhance its appeal and maintain its relevance.

By providing up-to-date and comprehensive content, you can attract more students and retain existing ones.

On the other hand, neglecting to update your course can lead to a decline in enrollments and earnings over time.

Continuously improving and enhancing your course content is essential for maximizing your earnings.

Challenges and Potentials: Reality of Udemy Instructor Earning

Despite the allure of potential earnings, the reality of being a Udemy instructor comes with its fair share of challenges.

It’s important to have a clear understanding of the earning potential and the obstacles you may face as an instructor on the platform.

Dissecting potential Earning Peaks and Troughs

When it comes to earning potential on Udemy, it’s essential to understand that instructors experience peaks and troughs in their earnings.

While some instructors may see a significant increase in their earnings during the initial launch of a course or during promotional periods, there may also be periods of low sales.

It’s important to be prepared for these fluctuations and to have a strategy in place to navigate through these times.

Addressing the Challenges Faced by Udemy Instructors

As a Udemy instructor, you may face challenges such as increased competition, changes in Udemy’s promotional and pricing strategies, and the need to continually update and promote your courses to maintain relevance and attract students.

These challenges can impact your earning potential and require you to adapt and evolve your approach to course creation and marketing.

Ways to Overcome Obstacles and Amplify Earnings

While there are challenges to be faced, there are also ways to overcome these obstacles and amplify your earnings as a Udemy instructor.

Developing a strong promotional strategy, engaging with students to receive feedback and improve courses, and expanding your course offerings are all ways to increase your earning potential.

Additionally, staying informed about changes in the Udemy platform and strategically pricing your courses can also help you maximize your earnings.

Despite the challenges, being a Udemy instructor offers the potential for significant earnings and can be a rewarding venture if approached with a strategic mindset and a willingness to adapt to the ever-changing landscape of online education.


With this in mind, you now have a better understanding of how much Udemy instructors can potentially make.

It’s important to remember that there is a wide range of factors that can affect an instructor’s earnings, including course quality, marketing efforts, and niche demand.

As a result, there is no one-size-fits-all answer to the question of how much Udemy instructors make.

However, it’s clear that there is significant potential for instructors to earn a substantial income on the platform.

Many successful instructors have been able to turn their expertise into a lucrative source of income, with some earning six or even seven figures annually.

If you are considering becoming a Udemy instructor, it’s important to approach the opportunity with a clear understanding of the potential earnings and the work required to achieve them.

With dedication, persistence, and a commitment to producing high-quality content, you have the potential to earn a significant income as a Udemy instructor.


How much do Udemy instructors make?

Udemy instructors’ earning potential varies depending on factors such as course topic, marketing efforts, and instructor reputation.

On average, instructors can make between $1,000 to $3,000 per month, but top instructors have reported earning six figures annually.

What factors influence Udemy instructor earnings?

The earning potential of Udemy instructors is influenced by the demand for their course topic, the quality of their content, the size of their student base, and their marketing efforts.

Instructors with high-quality, in-demand courses and effective marketing strategies tend to earn more.

How does Udemy pay instructors?

Udemy pays instructors through PayPal or Payoneer. Instructors can set up their payment preferences in their Udemy account and receive monthly payments for their course earnings.

Are there any costs for instructors on Udemy?

Udemy operates on a revenue-sharing model where instructors receive a percentage of the course sales. Udemy takes a percentage of the revenue for course sales made through their platform, and instructors keep the rest.

Additionally, there may be costs associated with creating high-quality course content, such as equipment and software expenses.

Can instructors track their earnings on Udemy?

Yes, Udemy provides instructors with detailed analytics and financial reports to track their earnings. Instructors can monitor their course performance, revenue, and student engagement through the instructor dashboard on the Udemy platform.

About Javed Kamal

I'm the founder of NamesFrog, dedicated to assisting startups with business and brand naming, as well as marketing strategies. Constantly in pursuit of knowledge, I'm passionate about extending my expertise to help others succeed.